Keeping visitors on your site for the longest amount of time possible is incredibly important when in comes to being found on page one of Google. And that makes sense, as why would Google rank your site is the most relevant for any keyword or keyword phrase if everyone bounced off the second that they saw your site? If anything, they might penalize you.
So we can all agree that keeping visitors on the site is crucial to organic traffic.
The challenge is that moany of us have no clue how to improve our “basic time on site” numbers, and we certainly don’t have time to do trial and error all day long until we figure it out.
Look no more…
With the help of infographic and SEO king, Neil Patel (along with a couple new of ideas to add on to Neil’s proven tactics by yours truly), I have the top 10 best ways to keep visitors on your website longer.
None of it matters if you can’t TRACK it
Before I reveal the top 10 best ways to keep visitors on your website longer, it is incredibly important that we discuss tracking first. To put it in perspective, it would be like me giving you the training formula to lose 30 pounds in 30 days, but you had no idea how much you weighed, and you completely forgot what day you started the training on. You might feel and look a bit better, but you would have no real clue to how much you actually improved.
Lucky for you, there are two completely free ways to measure your “Average Time On Site” numbers.
Google Analytics – This is an incredibly robust (and free) service that Google provides in the webmaster tools section of your Google/Gmail account. This free analytic service can pretty much tell you anything you can possibly imagine from average time on site, total unique visitors, exactly what people are searching for to find you organically, where they are from, etc. I don’t have time to discuss how to set it up, etc in this blog, but if you are interested, Google put together a full training on the subject. Click here to see it.
Alexa.com – Alexa.com is the easier method to track your path. However, it is not as reliable and robust as Google Analytics. But for those of you that are overwhelmed by Google’s back-office analytic area, this is an easy alternative that can be utilized in just a couple of clicks. Simply go to Alexa.com and type in your domain name. Alexa.com tells you how popular your site is (in terms of overall traffic across all other sites on the web), and it also breaks down the following:
Daily Pageviews per visitor
Daily time on Site (aka Average time on site)
Here is an example of what the Alexa.com competitive intelligence looks like for Advisor Internet Marketing. To track how well we did, we would take periodic screenshots of this page every few weeks to see if our numbers are getting better, worse, or the same.
Trends have the tendency to come and go, they emerge, many stay around for years, others are more of a flash in the pan. They don’t start one year and end the next, instead they shift until they fade out. It’s a process that often begins on the catwalk, and gradually moves to other areas such as graphic design, packaging, illustration, and home decor. A trend might be just entering one market, while it’s in full bloom on another market and fading in a third. It’s common to see trends that go in opposite directions, such as a futuristic, high-tech trend and a trend like the hipster beard, that’s more nostalgic, looking to the past for inspiration. Trend spotting is a lot of fun, and a great way to infuse your work with fresh ideas. Throughout this article, we’ll take a look at 10 brilliant trends taking over the graphic design space in 2016. If you’re interested specifically in brand identity trends, check out this roundup.
1. Flat 2.0.
Flat design was introduced in 2006 with Microsoft’s Zune mp3 player, refreshed by Apple’s iOS 7 in 2013, and further refined by Google’s Material design in 2014. A beautiful example can be found in the award-winning indie game Monument Valley.
2. Bold, Playful Typography
The Flat Design trend together with tools like the Glyphs app that make the production of fonts more easy and inexpensive, pave the way for dramatic and creative typography. Bold statements, playful sans-serif typefaces, and letter stacking. Possibly also the Serif will make a return performance, encouraged by the higher resolution screens. We’ll continue to see new crops of handwritten fonts in 2016. Huge, interesting drop caps like SNASKs hand-crafted, 3D letters.
3. Whimsical Illustrations
Whimsical, hand drawn illustrations aren’t just for kids anymore. An example can be seen in Dropbox’s friendly doodles that inject a playful human element. Illustrators continue to explore sketchy lines and brushstrokes, mixing their tools and techniques, digital and analog, and this leads to a broader range of illustration styles and use, including isometric projections and illustrated hero images.
4. The New Retro
Retro styles are inspired by the 80s and 90s, The Memphis Group, and arcade video games. Think about bold colors, pixel art, playful geometric designs and patterns.
Photos and illustrations come to life with 2D animation and cinemagraphs. With just a flicker of movement, enough to catch our attention without distracting from the content, this is a hybrid of motion and still.
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